Kargo, a pioneer in marketing automation since 2003, has consistently led the industry with innovative advertising solutions. Known for its impressive portfolio of publishers like Bustle, CBS News, BuzzFeed, and Business Insider, Kargo has been especially successful in the mobile ad space.
To maintain its competitive edge, Kargo has built a state-of-the-art automation platform that operates at a massive scale, reducing the need for multiple tools, vendors and manual processes. This efficiency not only saves their clients time but also significantly reduces marketing costs.
Nexrender spoke with Kargo’s creative team to learn how they leverage their automation capabilities. Check out the details of this fascinating case!
Traditionally strong in image-based advertising, Kargo has recently focused heavily on video advertising. Over the last five years, they have developed offerings that enable retailers to advertise their product catalogs with visually stunning and engaging videos.
As client demand for video ads has surged, Kargo has tackled the challenge of rendering millions of videos quickly and efficiently with Adobe After Effects templates.
Nexrender integrates seamlessly with Adobe After Effects, a leading industry-standard tool for creating high-quality video content. After Effects is renowned for its powerful features and ability to produce visually appealing videos. By using Nexrender to automate the rendering of After Effects templates at a vast scale, Kargo can easily satisfy the high demand for video content.
Given that video is now the preferred tool to showcase complex product catalogs, Nexrender, an open-source technology, offers the easy and obvious solution.. With Nexrender Server’s asset management and networking functions, Kargo has been able to scale their video rendering operations in the cloud.
Nexrender handles the customization rendering of Adobe After Effects templates with tools across multiple worker nodes easily and seamlessly. This system enables Kargo with the ability to produce large volumes of video ads efficiently, without the need for extensive manual intervention.
Generate 1000s of engaging, high-quality videos in no time.
Sign up for our newsletter.