Kargo pioneered marketing automation since 2003. It has amassed an impressive portfolio of publishers like Bustle, CBS News, BuzzFeed, and Business Insider.
Kargo has built a custom automation platform operating at a massive scale, reducing the need for multiple tools, vendors and manual processes to run advertising. As a result, automation not only saves clients time but also reduces advertising costs significantly.
Nexrender spoke with Kargo’s creative team to learn how they leverage their automation capabilities. Check out the details of this fascinating case!
Traditionally strong in image-based advertising, Kargo has recently focused heavily on video advertising. Over the last five years, they have developed offerings that enable retailers to advertise their product catalogs with visually stunning and engaging videos.
As client demand for video ads has surged, Kargo has tackled the challenge of rendering millions of videos quickly and efficiently with Adobe After Effects templates.
Nexrender works smoothly with Adobe After Effects, an industry-standard for creating high-complex videos, animations and special effects. Companies choose After Effects for an ability to produce visually appealing videos of any complexity. Nexrender seemed to be a no-brainer for Kargo for production customized videos at a huge scale
Given that video is now the preferred tool to showcase complex product catalogs, Nexrender, an open-source technology, offers the easy and obvious solution.. With Nexrender Server’s asset management and networking functions, Kargo has been able to scale their video rendering operations in the cloud.
Nexrender handles the customization rendering of Adobe After Effects templates with tools across multiple worker nodes easily and seamlessly. This system enables Kargo with the ability to produce large volumes of video ads efficiently, without the need for extensive manual intervention.
Generate 1000s of engaging, high-quality videos in no time.
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