AI Avatars, LLMs, Voice-Over, and Lip Sync: Benzinga Uses AI to Create Financial Market Videos
Benzinga has been founded by Jason Raznick back in 2009. Since that time it stays at the forefront of delivering timely and actionable financial news to traders and investors. To set the bar even higher, Benzinga now uses AI to personalise content, giving users interactive information according to their trading interests.
At the core of this innovation, Nexrender seamlessly integrates all AI-driven components — from data analysis and graph generation to voice synthesis and avatar animation — ensuring that personalized trading insights are automatically transformed into engaging video content at scale.
Take a look here:
How It Works
Benzinga’s system leverages AI to turn large amounts of financial data into personalized content through a streamlined process:
1. Data Analysis
- Benzinga’s algorithms analyze stock behaviors relevant to individual traders, identifying trends and patterns.
2. Content Generation
- Based on the analysis, the AI crafts narratives that describe stock performance, incorporating insights and contextual information valuable to the user.
3. Visual and Audio Integration
- LLMs generate the narrative and interactive charts that illustrate stock trends based on the stock data
- An AI-driven avatar delivers the content through lip-synced voiceovers, creating an engaging and informative video out of data points.
4. Nexrender Integration & Customization
- Nexrender pulls together all the AI inputs and customizes the final video by adding key information into the video layers defined by After Effects template.
- It adjusts the video length based on the complexity of the content and produces multiple resolutions optimized for the user’s preferred device.
5. Automated Delivery
- The personalized trading update videos are automatically distributed to users via channels of user choice - email, notifications, content feeds.