AI Avatars, LLMs, Voice-Over, and Lip Sync: Benzinga Uses AI to Create Financial Market Videos

Founded in 2009 by Jason Raznick, Benzinga has been at the forefront of delivering timely and actionable financial news to traders and investors. Recognizing the evolving needs of their audience, Benzinga now uses AI to personalize content, giving users information that matches their trading interests.

At the core of this innovation, Nexrender seamlessly integrates all AI-driven components — from data analysis and graph generation to voice synthesis and avatar animation — ensuring that personalized trading insights are automatically transformed into engaging video content at scale.

Take a look here:

How It Works

Benzinga’s system leverages AI to turn large amounts of financial data into personalized content through a streamlined process:

1. Data Analysis

• Benzinga’s algorithms analyze stock behaviors relevant to individual traders, identifying trends and patterns.

2. Content Generation

• Based on the analysis, the AI crafts narratives that describe stock performance, incorporating insights and contextual information valuable to the user.

3. Visual and Audio Integration

• The system generates graphs illustrating stock trends, which are then combined with the narrative.
• An AI-driven avatar delivers the content through lip-synced voiceovers, creating an engaging and informative video.

4. Nexrender Integration & Customization

• Nexrender pulls together all the AI inputs and customizes the final video by adding key information into the video layers defined by After Effects template.
• It adjusts the video length based on the complexity of the content and produces multiple resolutions optimized for the user’s preferred device.

5. Automated Delivery

• The personalized trading update videos are automatically distributed to users via channels of user choice - email, notifications, content feeds.