Create dynamic video ads automatically from After Effects templates, customizing image, text, and audio content for each target group. Produce thousands of personalized ad versions that increase audience relevance and engagement.
Dynamic video ads are a powerful tool in the advertising world. They automatically tailor content for each user, adapting data like demographics, location, product feeds, and browsing history.
Age, gender, location, language
Prices, inventory, availability
Browsing history, interests
City, country, timezone
Create an After Effects project that will serve as the basis for your dynamic ad. Save the project as .aep, .mogrt or zip. Log in to your Nexrender account or get a trial here. In the Dashboard, upload your primary After Effects template.
In the Dashboard, go to fonts management, and upload all TTF files of fonts used by your ad.
In your dynamic video ads, you can automatically update data like product name, image, price, and CTA directly in the selected template.
Choose the template and enter the replacement parameters (text, images, colors, audio) for each ad you want to generate. Start the render job using the API. You can generate a single video or thousands of different variations of the same ad.
Check that all elements render correctly and look as you imagined. Download your dynamic ads if needed.
Research has shown that:
Dynamic video ads achieve 4.8 times more conversions compared to generic ads.
Dynamic creative optimization in video ads increases ROI by up to 32%.
Personalized product recommendation videos boost conversion rates by 35%.
Personalized video ads increase average watch time by 38%.
Multi-language dynamic video ads increase global campaign reach by 26%.
Benefits
Follow these three steps to precision targeting
Use the information you already have about your users. Pay attention to purchasing history, product reviews, or previous interactions.
On platforms such as Google Ads or Meta Ads Manager, you can easily target your audience by their location, age, languages, gender, and even current interests. Combining these characteristics with real-world user behavior makes the ad much more relevant.
Dynamic video ads let you test multiple versions of the same video with different messaging, images, and CTAs. This reveals what works best for a given audience.
These ads are automatically generated displays of the catalogue, including price, description, availability, and photo images. They are especially good for e-commerce, since they allow video content to be tailored to a user's purchasing behavior.
The video is generated when a user takes a specific action - registers, leaves a full cart, or starts trial. This increases the chances of a return and conversion because the content is ultra-relevant.
Video content is customized based on city, country, time zone, or even local weather. Brands can show the nearest store or seasonal sales.
Dynamic video content changes according to the audience's gender, age, language, and interests. It shows the brand's accuracy and saves it from producing multiple versions for its target audience.
These ads respond to search history, previous purchases, pages visited, and wishlist items. The user receives a video that directly reflects their interests and purchase intent.
Elements change according to current data - prices, inventory, and trending information. Brands stay up to date without manually updating campaigns.
Customer Case Study
Kargo, a marketing automation pioneer since 2003, uses Nexrender to automatically render After Effects templates at scale. Their platform generates millions of video ads efficiently, cutting down manual work and significantly reducing marketing costs.
Customer Case Study
Spotify utilized Nexrender to automate creation of video materials for performance marketing campaigns. Their team generated thousands of customized videos for different regions, languages, and artists—enabling hyper-localized global advertising campaigns.
Nexrender allows you to create ads for all platforms. There are Meta (Facebook and Instagram), Google/Youtube, TikTok, LinkedIn, X, as it generates standard video formats such as MP4 and MOV. You get a final render that matches the specifications of these networks so that you can upload it directly to your ad manager.
Yes, you can connect your product catalog or feed to Nexrender using the API, so that ad elements are automatically inserted into the After Effects template. When the feed is updated, Nexrender automatically generates new video variants, enabling the mass, fully automated creation of dynamic ads.
That's right, in Nexrender, you can include voiceovers, subtitles, and product tags by defining them as placeholders in the AE template. The system will automatically insert and adjust them during rendering, so that each generated video version contains the appropriate content.
Costs are based on several parameters: the amount of rendering, the speed at which you want the video to be delivered, the number of parallel renders, and potential requests for additional plug-ins or specific effects. Pricing is flexible - you pay for what you spend.
Of course, there is a 14-day free trial, which allows you to try out the basic features of Nexrender before deciding on a paid plan. You can book a demo version at this link and try uploading templates, replacing elements, and running renders, and see how the platform works.