Create Personalised Videos at Scale
Generate thousands of personalized videos by uploading an Adobe After Effects template. Replace text, images, audio, and other elements, and render on a large scale.
How it works
1
Sign in and upload the project template
Sign in to nexrender.com. In the Dashboard, upload your After Effects template with or without the assets. It can be .aep, .mogrt, or zip.
2
Upload custom fonts
In Font Manager, upload the TTF file you use in AE. This will make the fonts available when rendering in the Cloud.
3
Choose dynamic elements
Choose the dynamic layers that you want to swap - text, images, colors, and effects. Configure them as shown in the example on the right.
4
Start rendering
Click ‘Run’ and create a new render job based on the replacement parameters you defined earlier. Start the rendering process via the Dashboard or the API.
5
Download the video and check the result
When the rendering is complete, the Dashboard displays the status ‘Finished’ and a link to download the output video. Review the video and check whether the personalized changes were applied and whether the result is visually correct.
Nexrender Dashboard
Just now
Why make personalized videos?
Personalized video messages significantly increase audience engagement and conversion rates.
5×
conversion uplift
40%
higher ROI
+32
NPS points
90%
less production effort
Benefits
Top 7 benefits of personalised videos
Personalized video messages create stronger connections with your audience, leading to better engagement and higher conversion rates across all stages of the customer journey.
- Strengthening emotional connection
- Content personalization provides a sense of direct interaction between the brand and the user. Users feel recognized, which builds trust and loyalty.
- Brands leave a lasting impression
- Personalized video ads make a more remarkable impact on the audience because they include something specific.
- Reduced chances of brand rejection
- Users tend to ignore generic ads, while videos that include a name or address their interests hold attention.
- Motivation for sharing content
- People are more likely to share content with friends when it's personalized. Someone will share a personalized video on social media to show off their fashion taste.
- Scalable audience segmentation
- Instead of manually creating versions of a video for each target group, personalization creates unique clips for thousands of users. This saves a lot of time and money.
- Increases the use of advanced CTA
- Video personalization allows creating specific calls to action that would be relevant to each end user. This may even include: specific offers, discounts, and new products.
- More effective user education
- Content tailored to the needs of the individual is being absorbed and remembered more easily. Personalized guides and tutorials on the user's particular needs make them more effective and applicable.
Types of personalized videos you can make
Welcome video
After registration or for the very first purchase, there is a good idea of sending a welcome video to make the users feel recognized and welcomed. Taking the user's name and a short description of the brand means one step closer to building trust.
Personalized offer video
A video that offers products tailored to the specific needs of the customer. Send an offer for products that the user has already viewed or added to their cart.
Retention video
Send this video to re-engage existing customers. Use it to show an annual review of your activities or individual recommendations.
Educational or onboarding video
The manual or tutorial for the purchased product would be great. Such treatment reduces questions and enhances customer satisfaction.
Anniversary videos
Personalized videos sent to customers on or around anniversaries and their birthdays are exceptional. Include their name and pictures of past purchases, and thank them for their loyalty.
Thank-you videos
A video that is delivered to a customer based on their activity. It can highlight information about the customer, their actions, and the context, which creates an extra touchpoint that improves their experience and can also boost loyalty.
Tips for personalized video creation
Meaningful content personalization
Look at the needs, behavior, and context of the user. Examine data like location, past purchases, and interests, then apply this knowledge when producing relevant content.
Consistency of design and brand tone
Besides the customized elements, your personalized video should contain a recognizable visual identity and tone of brand communication. Fonts, colors, and music should remain the same, while the messages and elements change. In this way, personalization does not disrupt the brand, but makes it closer and more coherent.
Optimize for fast and easy sharing
Whether sending personalized videos by e-mail or via social media, the size and loading time are two factors to consider. So, compress your video without losing quality and upload it to a faster-loading hosting service.
Customer Story
How Videohebel Automates Personalized Guest Videos
Torben founded Videohebel to help hotels welcome guests with personalized videos. His automated pipeline retrieves daily reservations from the hotel's PMS, sends guest names to Nexrender for rendering, and delivers custom welcome videos via email—completely without manual intervention.
Frequently asked questions
By automating the process, Nexrender provides the option to send personalized videos at scale. Instead of manually changing images, text, and logos in each video, Nexrender uses your After Effects templates and data, such as user names, product images, and messages. This automatically generates hundreds and thousands of unique versions of the video.
We recommend using user data such as name, location, gender, language, purchase history, interests, or previous brand interactions in personalized videos. Nexrender allows you to automatically load this data into an After Effects template and change the text, images, colors, or audio, according to each user.
As many as you want! Nexrender is designed to support generating an unlimited number of videos in parallel, whether you're making 10 or 10,000 personalized versions of the same template. Scalable cloud infrastructure automatically distributes the queue and scales resources, ensuring the process remains fast and stable regardless of scale.
The prices depend on several factors: the amount of rendering, delivery speed, the number of videos rendered simultaneously, and any need for special plugins or custom effects. The billing process is quite flexible, enabling the client to pay for what is actually used.
Nexrender allows you to generate MP4 and MOV videos, with or without transparency. There are also PNG and JPG images, as well as GIF animations. You can create modified AEP versions of your projects and generate HTML banners based on the Lottie format. All resolutions are supported - from standard social media formats to 4K and specific custom dimensions.