How Videohebel Automates Personalized Guest Videos
Torben, founder of Videohebel, first tested personalized videos while working in hospitality — aiming to make guests feel welcomed and valued even before they checked in.
The idea worked so well that, later on, it inspired him to start Videohebel — an agency that helps businesses use custom videos to connect with people in a more authentic, engaging, and human way.
Let’s dive into how this worked for a cozy Berlin hotel.
How It Works
Hotels aim to enhance guest anticipation while maintaining a personal touch. But manually personalizing content is time-consuming and prone to errors. That’s why Torben built an automated system that streamlines the process in three steps:
Step 1. Daily Data Retrieval
A scheduled cron job retrieves the next day’s reservations from the hotel’s property management system (PMS) and extracts the guest’s first and last name.
Step 2. Cloud-Based Video Rendering (Nexrender)
These names are sent to a cloud rendering tool, Nexrender, which generates personalized videos by seamlessly integrating each guest’s name into a pre-designed video template.
Step 3. Automated Email Delivery
Once the videos are rendered, they are automatically sent via email. Each guest receives a beautifully designed email with a unique video link, building excitement for their stay and providing valuable information.
See it in action
Torben’s feedback
Nexrender has been a game-changer in automating personalized video creation. Its flexibility and seamless integration allow us to generate high-quality, customized videos at scale without manual intervention. This not only saves time but also enhances the overall guest experience in a way that wouldn’t be feasible otherwise.